// Demo data for Survey TOM — F&B / coffee shop campaign
// Indonesian context — Surabaya / Jawa Timur

const DEMO = {
  user: {
    name: 'Putri Anjani',
    business: 'Kopi Kenanga',
    industry: 'F&B — Coffee Shop',
    avatar: 'PA',
  },

  campaign: {
    id: 'cmp_2026_kopi_kenanga',
    title: 'Brand Awareness Kopi Kenanga Q2 2026',
    industry: 'F&B — Coffee Shop',
    region: 'Surabaya, Jawa Timur',
    status: 'Aktif',
    created: '12 Apr 2026',
    responses: 1284,
    target: 2000,
    daysLeft: 11,
  },

  brand: { name: 'Kopi Kenanga', share: 32.4, delta: +6.8 },

  competitors: [
    { name: 'Kopi Janji Manis', share: 28.1, delta: -2.4, color: 'oklch(0.68 0.16 25)' },
    { name: 'Tomoro Coffee', share: 18.6, delta: +1.2, color: 'oklch(0.62 0.14 145)' },
    { name: 'Fore Coffee',     share: 12.3, delta: -0.6, color: 'oklch(0.66 0.13 230)' },
    { name: 'Lainnya',         share: 8.6,  delta: -5.0, color: 'oklch(0.72 0.01 265)' },
  ],

  // Awareness trend over months
  trend: [
    { m: 'Nov', us: 18.2, c1: 31.0, c2: 16.0 },
    { m: 'Des', us: 20.1, c1: 30.4, c2: 16.3 },
    { m: 'Jan', us: 22.8, c1: 29.8, c2: 17.0 },
    { m: 'Feb', us: 25.6, c1: 30.5, c2: 17.4 },
    { m: 'Mar', us: 28.0, c1: 29.9, c2: 18.0 },
    { m: 'Apr', us: 32.4, c1: 28.1, c2: 18.6 },
  ],

  // Surabaya districts with response counts + brand-share
  regions: [
    { name: 'Gubeng',          x: 56, y: 50, n: 218, share: 38 },
    { name: 'Sukolilo',        x: 70, y: 38, n: 162, share: 41 },
    { name: 'Tegalsari',       x: 48, y: 56, n: 184, share: 35 },
    { name: 'Wonokromo',       x: 50, y: 66, n: 142, share: 28 },
    { name: 'Rungkut',         x: 74, y: 60, n: 124, share: 33 },
    { name: 'Mulyorejo',       x: 68, y: 30, n: 98,  share: 36 },
    { name: 'Sawahan',         x: 38, y: 52, n: 88,  share: 26 },
    { name: 'Tandes',          x: 26, y: 44, n: 72,  share: 22 },
    { name: 'Kenjeran',        x: 64, y: 22, n: 110, share: 30 },
    { name: 'Wiyung',          x: 30, y: 70, n: 86,  share: 25 },
  ],

  // age x gender distribution
  demographics: {
    age: [
      { label: '18–24', v: 38 },
      { label: '25–34', v: 42 },
      { label: '35–44', v: 14 },
      { label: '45+',   v: 6 },
    ],
    gender: [
      { label: 'Perempuan', v: 58 },
      { label: 'Laki-laki', v: 41 },
      { label: 'Lainnya',   v: 1 },
    ],
  },

  insights: [
    { tone: 'positive', title: 'Brand recall naik 6.8 pp dibanding bulan lalu', body: 'Lonjakan terbesar terjadi di Sukolilo dan Gubeng — kawasan kampus & perkantoran. Pertimbangkan menambah outlet atau kerjasama event di area ini.' },
    { tone: 'warning',  title: 'Kompetitor utama melemah di segmen 18–24', body: '"Kopi Janji Manis" turun 2.4 pp; momentum bagus untuk kampanye akuisisi pelajar/mahasiswa di Q3.' },
    { tone: 'info',     title: '32% responden menyebut "harga" sebagai alasan utama', body: 'Sentimen harga dominan di Wonokromo & Sawahan. Promo bundling dapat mengonversi awareness menjadi trial.' },
  ],

  questions: [
    { type: 'open', text: 'Sebutkan 3 nama brand kopi yang pertama kali muncul di pikiran Anda.' },
    { type: 'choice', text: 'Brand kopi mana yang paling sering Anda beli dalam 30 hari terakhir?', options: ['Kopi Kenanga', 'Kopi Janji Manis', 'Tomoro Coffee', 'Fore Coffee', 'Lainnya'] },
    { type: 'scale', text: 'Seberapa Anda merekomendasikan Kopi Kenanga ke teman? (0–10)' },
    { type: 'choice', text: 'Apa alasan utama Anda memilih brand kopi favorit?', options: ['Rasa', 'Harga', 'Lokasi', 'Promo', 'Kemasan'] },
    { type: 'open', text: 'Menurut Anda, apa yang membuat Kopi Kenanga berbeda dari kompetitor?' },
  ],

  recentResponses: [
    { name: 'Rizki H.',  region: 'Gubeng',    time: '2 mnt lalu', mention: 'Kopi Kenanga' },
    { name: 'Maya P.',   region: 'Sukolilo',  time: '5 mnt lalu', mention: 'Kopi Kenanga' },
    { name: 'Anonim',    region: 'Tegalsari', time: '8 mnt lalu', mention: 'Tomoro' },
    { name: 'Dimas A.',  region: 'Rungkut',   time: '11 mnt lalu', mention: 'Kopi Kenanga' },
    { name: 'Sari W.',   region: 'Mulyorejo', time: '14 mnt lalu', mention: 'Janji Manis' },
    { name: 'Anonim',    region: 'Wonokromo', time: '18 mnt lalu', mention: 'Kopi Kenanga' },
  ],
};

window.DEMO = DEMO;